IN OCTOBER 1893, MR NICOLAS SCHMIT WHO WAS 21 YEARS OLD FOUNDED HIS OWN WATCH WORKSHOP IN SHENGYEMI SWITZERLAND (SAINT-IMIER), AND BEGAN HIS FAMILY WATCH PRODUCTION. HIS PRODUCTS WERE WELCOMED BY MANY CUSTOMERS BECAUSE OF NICOLAS EXQUISITE WORKMANSHIP AND BEAUTIFUL DESIGN. IN ORDER TO ENSURE THE QUALITY OF THE PRODUCTS, NICOLAS HAD BEEN MAINTAINED THE FAMILY HANDMADE WORKMANSHIP, NOT TO EXPAND THE SCALE OF PRODUCTION. IN 1898, NICOLAS AND MARITTA GET MARRIED, AND OPERATED TOGETHER THE WATCH BUSINESS.  IN 1908, WHEN NICOLAS WENT TO TRAVEL WITH HIS WIFE AND CHILDREN, THEY ENCOUNTERED AVALANCHE. AFTER THEY WERE RESCUED SUCCESSFULLY, THEY FELT THE LIFE IS BEAUTIFUL AND TIME IS PRECIOUS. IN ORDER TO EXPRESS THE PRAISE OF GOOD LIFE AND THE CHERISHER  FOR THE PRECIOUS TIME, NICOLAS DECISED TO USE ALL HIS LIFETIME TO CREATE A VIBRANT AND DYNAMIC WATCH BRAND. THUS, HE CREATED THE BRAND, SUNRISE.  
 
SUNRISE IMPLIES THE SUN RISES, STANDS OF FULL OF YOUTHFUL SPIRITY. SUNRISE POSITIONING IS DESIGNED FOR YOUNG PEOPLE WITH FASHION WATCHES, AND WATCH DESIGN IS UNIQUE, HIGHLIGHTING THE PERSIONALITY CHARACTERISSTICS OF YOUNG PEOPLE. ALL PRODUCTS ARE LIMITED PRODUCTION, WHICH MEET THE UNIQUE DEMAND FOR THE YOUNG.  AL THE PRODUCTS ARE UPDATED RAPIDLY, AND NEW DEISGNS ARE LAUNCHED EACH MONTH. THAT CAN MEET THE RAPID UPDATED DEMAND OF YOUNG PEOPLE. THE NICOLAS HAS BEEN THOUGHT THAT WRIST WATCHES SHOULD HAVE THE VALUE EXPERIENCE FROM BRAND AND QUALITY. BUT THIS DOES NOT MEAN THAT IT NEEDS TO OBTAIN WITH HIGH COST. SO THE BRAND ALWAYS ADHERES TO THE CONCEPT, ‘HIGH QUALITY WRIST WATCHES WITH LOW PRICE”.
 

 

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