SWISS BRAND “SUNRISE” ORIGINATED FROM NICOLAS’ FAMILY WATCH-MAKING BUSINESS IN 1893, WHICH SYMBOLIZING THE POSITIVE LIFE ATTITUDE.
THE SUNRISE BRAND CONCEPT HAS BEEN THOUGHT THAT WRIST WATCHES SHOULD HAVE THE VALUE EXPERIENCE FROM BRAND AND QUALITY.
BUT THIS DOES NOT MEAN THAT IT NEEDS TO OBTAIN WITH HIGH COST.
SO THE BRAND ALWAYS ADHERES TO THE CONCEPT, ‘HIGH QUALITY WRIST WATCHES WITH LOW PRICE”.
THEREFORE, THE BRAND SUNRISE IS WELCOMED BY YOUNG CONSUMERES IN EUROPE AND SOUTHEAST ASIA.